5 Critical Steps in Web Copywriting | Professional Web Design Blog ...

Most businessmen hold the misconception that copywriting is not part of the business and is taken care of by an advertising agency or creative house. Honestly speaking, the crux of web copyrighting needs to be decided by the business owners and that is why great care and close attention must be given to web copywriting if you wish to attain your business goals. ? When we speaking of writing, the main purpose is to inform or keep readers amused. If we talk about a novel or a textbook, the core objective of writers is to entertain their readers and there is no such intention of motivating them into action. However, the philosophy of making a web copy for a website or blog is totally divergent. The main purpose of web copywriting is to stimulate a desired action from the visitors. This action may include purchasing a product or service, to register on a website, or anything else. Instead of employing expert copywriters who liaison with the ad agency for you, it is a good idea to learn the tricks yourself. ? Since a business owner is the person who knows best about his/her business aims and objectives, he/she can create the most effective web copy for their site. Below are five critical steps that are valuable in becoming an effective web copywriter. ?

1. Exploratory Stage:

Research is typically the most time consuming aspect of web copywriting. You require exporing and analyzing as to why individuals would render your services, what modes would they use for transactions, their intentions with the product/service and what are their core concerns. If you do not have all these factors researches and investigated, you will be unable to create an effective web copy. The easy part is that since you are working on your own web copy, you know your business inside out and it will take less time for you to research. This is because you already know your offerings and who your potential rivals are in the marketplace. ?

2. Mind Mapping Stage:

The next stage is to create a blueprint of the web copy. This comprises of mind mapping the bits and pieces that will add up to become the real content of your website. Before directly writing the copy, start out by jotting down the indicators that will aid you in creation of the content. Composing a mind map will requires a few moments and provides an outline for the original web copy. It permits you to finish the work quicker and guarantees that you adhere to your guidelines.

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3. Drafting Stage:

After you have created an outline, begin stuffing in the real words in the design above. Also determine the style of your composing. The objective of the web copy is to relate with the audience and motivate them towards a favorable activity. Using complex and technical terms will not pose you as intelligent rather it will make people run off. People only like to read what they can easily understand and comprehend at one go. That is why you need to talk to them like an actual individual and not a robot. ?

4. Conversion Stage:

The moment you have your final draft prepared and all the web content is in order, you need to provide it with a conversion booster. By this I mean you need to add in the elements that will convert the readers into potential customers. Of course the main purpose of a web copy is to translate the visitor into a subscriber. In order to go that, there are various methods through which you can accomplish just that. For instance, you can employ the power of persuasion by showing them the pros of your offerings. You can hit them emotionally so that they respond in an expressive manner. ?

5. Finalization Stage:

When the hard part of creating conversions is completed, you now move on to the final stage. This is the phase where you revise and rephrase the draft copy you created earlier. You simply have to give the final tweaking to make it appear professional and perfect. Start by identifying errors, missing data and faults in the overall content of the web copy. This will also give you a chance to add something that you missed out earlier and repair the typographic mistakes that could have made a bad impression on the viewers. ?

Source: http://blog.insightsoft.ae/web-copywriting/

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New this week at Petrie's: July 31 ? August 5 - Petrie's Family Games

Dominant Species: The Card Game
GMT Games

Survival of the Fittest! Dominant Species: The Card Game is a fast-playing game that abstractly recreates a tiny portion of ancient history: the ponderous rescinding of an Ice Age and what that entails for the living creatures trying to adapt to the slowly-changing earth. Players use six major animal classes ? mammal, reptile, bird, amphibian, arachnid, or insect ? to further their goals as they strive to become the dominant species in as many different terrestrial and sea biomes as possible in order to claim valuable victory points.

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D-Day Dice Game
Valley Games

Do or Die! Normandy, June 6th, 1944. As you land on the well-defended beaches, a German machine gun nest is killing your comrades like flies! You must do something! In D-Day Dice, players are Allied soldiers trying to organize improvised units for an attack against the machine gun nest.

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Thunderstone Advance: Caverns Of Bane
Alderac Entertainment Group

Vicious Burrowing Worms! Horrifying Bat Monsters! Regenerating Subterranean Trolls! Following on the heels of Thunderstone Advance: Towers of Ruin, Thunderstone goes underground into the Caverns of Bane! Featuring new challenges and allies in the growing Thunderstone Advance game, Caverns of Bane introduces three new Thunderstone Bearers, seven new heroes, six new monster groups, 14 new village cards, and a new way to play with treasures ? Monsters now carry treasures, and can use them against you!

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Axis & Allies 1941
Wizards of the Coast

Designed by Axis & Allies creator Larry Harris with streamlined rules for faster play, Axis & Allies 1941 introduces an entirely new set of unit sculpts with 16 all-new designs such as the P-40 Warhawk, Tiger Tank, AVRO Lancaster, FW-190, IS-2 tank, HMS Hood, He-111, and the Akagi Aircraft Carrier.

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Dark Heresy Daemon Hunter
Fantasy Flight Games

The threat of daemonic forces is ever present in the Imperium of Mankind. The Ordo Malleus protects humanity from the ruinous powers with vigilance, practicality, and forbidden knowledge. Daemon Hunter provides material for those who wish to fight the enemy, from the most untested Banisher to the supreme opponents of the warp, the Grey Knights.

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Axis & Allies 1942 (2nd Edition)
Wizards of the Coast

Building upon the success of the first edition with several improvements for an even more enjoyable multi-player experience, this 2nd Edition of Axis & Allies 1942 features a game board expanded to 40? x 26?, five new sculpts including UK artillery, submarine and destroyer units, German artillery, and a Russian submarine, and an all-new combat unit: the Antiaircraft Artillery!

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Dungeon Fighter
Fantasy Flight Games

Dungeon Fighter is a fully cooperative board game for one to six players that combines dexterity, adventure, and a healthy dose of humor. Players take turns throwing dice at a colorful target board, often from several feet away. What?s more, randomly drawn dungeon effects may dictate that a player must throw his die behind his back, with his eyes closed, under his leg, or under any combination of (often hilarious) restrictions. Keep a steady hand, a clear mind, and your team with emerge victorious!

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The Sewer Pirats
Fantasy Flight Games

Deep underground, a motley cast of rodents, insects, and other vermin sail the treacherous streams of human refuse aboard bizarre vessels in search of discarded booty. Their scheming, backstabbing, and booty-hauling comes to life in The Sewer Pirats, a whimsical treasure hunt for two to five players featuring 30 detailed pirate figures and a rich assortment of game boards, tokens, bases, and cards.

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Warhammer Invasion: Vessel Of The Winds Battle Pack
Fantasy Flight Games

The Winds of Magic howl across the Old World, and troubled armies look to their greatest personalities for leadership and guidance. How will you face the threat of magical annihilation? Can you tame the winds or harness them against your foes? In Vessel of the Winds, the fourth Battle Pack in The Bloodquest Cycle for Warhammer: Invasion The Card Game, each race gains unique units and support cards to rally troops to victory as well as units ready to risk their lives on daring quests.

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Descent: Journeys In The Dark Second Edition Conversion Kit
Fantasy Flight Games

The Descent: Journeys in the Dark Second Edition Conversion Kit includes everything you need to transfer your First Edition heroes and monsters to Second Edition. With Second Edition-compatible cards for every monster and hero ever produced (including promotional heroes!), this convenient conversion kit is an indispensable tool.

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Magic The Gathering: 2013 Core Set Event Deck
Wizards of the Coast

Face a Greater Challenge! Magic?s ultimate evil mastermind, dragon Planeswalker Nicol Bolas, is featured in this 249-card 2013 Core Set for Magic: The Gathering introduced in Intro Packs, Fat Packs, Event Decks, and Booster Packs.

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Spiderman Jenga
USAOpoly

Spider-Man battles against gravity to capture the Green Goblin! Two ways to play! Play traditional Jenga and be the last player to remove a block without the tower falling and win the game. Or play the Spider-Man way. The Jenga Tower transforms itself into a skyscraper where players help Spider-Man swing his way to the top to capture his archenemy, the Green Goblin! Spin the spinner and make your move. The player that reaches the top first to save the day from the Green Goblin or is closest to the top when the skyscraper falls wins the game.

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Monopoly: Brave
USAOpoloy

From the private chambers of DunBroch Castle where Merida first defies tradition to the Wise Woman?s cottage where she?s granted her ill-fated wish, join the adventure with King Fergus, Queen Elinor, and the mischievous triplets as you buy, sell, and trade your way through the kingdom and learn the true meaning of bravery. The Pixar Brave Collector?s Edition Monopoly Game includes 6 custom tokens: Crown, Bow, Target, Quiver, Spell Cake, and Sword.

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Source: http://www.petriesgames.com/2012/08/new-this-week-at-petries-july-31-august-5/

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Oil surges 5 percent on strong jobs growth

NEW YORK (AP) ? The price of oil posted its biggest gain in more than month, jumping nearly 5 percent, after the government reported a sharp rise in jobs growth for July.

Benchmark U.S. crude on Friday rose $4.27 to end the day at $91.40 per barrel in New York. Brent crude, which sets the price for oil imported into the U.S., climbed $3.04, or 2.9 percent, to $108.94 per barrel in London.

Prices climbed after the government said U.S. employers added 163,000 jobs in July. Last month's hiring was the best since February, though it wasn't enough to drive down the unemployment rate. Prices for oil and gasoline tend to rise on signs of strength in the economy, which increases energy demand.

"There's a lot of optimism following the jobs report," said Tom Kloza, publisher and chief oil analyst at Oil Price Information Service. Also, the number of new jobs wasn't enough to dissuade investors that the U.S. Federal Reserve could take more action to spur growth, he said.

After rising sharply the first three weeks of July, the price of oil steadied as investors waited to see if central banks in the U.S. and Europe would announce new stimulus measures. On Friday, crude rose 4.9 percent, the biggest one-day increase since June 29, when it rose 9.4 percent.

Retail gasoline prices, meanwhile, rose 3.3 cents to a national average of $3.567 per gallon, according to auto club AAA, Wright Express and Oil Price Information Service. Gasoline prices have jumped by about 24 cents per gallon since the beginning of July.

In other futures trading, heating oil added 8.4 cents to finish at $2.926 per gallon while wholesale gasoline added 6.1 cents to finish at $2.931 per gallon. Natural gas was dropped 4.3 cents to finish at $2.877 per 1,000 cubic feet.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-08-03-Oil%20Prices/id-40d294eb9b354d1ba32914c99a9058df

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